If you are supporting a candidate running for office against an incumbent, the prospect of defeating an officeholder may seem daunting. However, there are many things you can do to help bring a new candidate into the mix.
Join a Local Campaign Group
Even if you are campaigning for a federal representative, there are often local branches that are designed to help volunteers get the word out to voters. This will help you to connect with constituents based on what issues they want to be solved on Capitol Hill. You can also coordinate efforts between volunteers so that you reach out to as many people as possible, and effectively market your candidate to a wider demographic of potential supporters.
Look at the Incumbent’s Record
One of the key motives of voters is to hold politicians accountable. For example, if your incumbent ran on the promise of improving transportation, you can research what they have done to keep their word to their constituents. You can also educate others about what your local representative has not done, so that you can create a stronger case for the candidate that you support who is running against them.
Reach Out to Voters
With the advent of social media and the rise of the internet, it is easier than ever to spread support for the candidate that you are voting for. Use popular hashtags that are associated with your preferred candidate, so that other supporters can retweet or share your posts. You can also use terminology that is specific to your target demographic, as a way to get voters that may not have taken notice of your candidate.
It does not have to be difficult to help put a new representative in an incumbent’s office. With these strategies, you will be able to effectively defeat your local or federal politician.