The internet has opened a lot of opportunities for everyone. Someone gained more and someone not so much. One would think that lawyers have nothing to do on the internet when it comes to doing business. This is not entirely true.
Even though the clients they have must show up in person and talk about the problem they have, they don’t necessarily have to find the best lawyer for themselves on the street. Whenever someone needs a legal service, the internet is the best place to look for it.
Today, people in need, search the web for everything. Law firms are just a part of this. Since everyone is accustomed to look for the best deal by looking at reviews, the attorneys now must do double good work to make sure they are the ones that will be chosen.
However, dozens of lawyers are listed as excellent. They all have the experience, great track record, everything seems amazing – so who are the clients going to call? The ones that will be the easiest to call.
This is where the SEO game comes into play. With it, the lawyers’ pages rank higher or lower on the search engines and the clients find it easier to get to them.
With this being said, it’s clear why everyone must optimize their page. If they want to make more clients and do more profits, they have to do everything in their power to turn their page into the one that Google will list higher than the competition.
How does SEO work?
SEO stands for Search Engine Optimization. It means that you have to optimize your page to be the most reliable source for some search that people will make on the net. For example, if you’re a DUI attorney from Michigan, you need to make sure that your page is offering some seriously reliable information about your business. When someone searches for a DUI lawyer, your name must be the one the pops out.
If you open the search bar in any engine out there and do any search, you’ll see that there are millions of results coming out. Thousands of pages are available for you to browse through. The stats say that less than 2 people out of 10 clicks on the second page. As you go further, less and less people are interested in the pages the engine is providing as information.
Knowing this, it’s clear why you must do everything in your power to optimize your page and make it on page 1. If you’re not there, you don’t get any of the action. See why being on page 2 is like being nowhere from this article.
How to optimize?
SEO rules are changing constantly. Every year some new trends come up and the people working in this branch must know what’s going on and need to adapt. This is happening because the world of the internet is changing too.
Depending on many factors, the rules for getting up there are changing all the time. The rise of technology and the changing of internet access through them made a dramatic impact on the way people look for something online. All this changed some of the previously relevant methods with something that was new for everyone. And this is just an example of the many situations happening daily.
No one knows how to make a 100% perfect SEO page. Everyone knows about the basics and the trends, but not everyone can make a perfect SEO marketing for attorneys that will take you to page one guaranteed.
What are the basics?
There are so many things that it’s hard to know where to start. Some of the basics are creating relevant content, optimizing the page for different browsers and devices, having a page that’s easy to load and works fast, etc.
One of the main issues is having the right keywords. What does this mean? When someone searches for something, your page must have exactly what is needed. For example, if a person searches for “DUI Indiana” you need to be sure that you have content that will have these words included inside.
The catch is, almost all Indiana lawyers will have this included on their pages. A great SEO engineer will know the exact dose of density, location in the article, and many other small things that make the big picture.
One of the most important features lately is location implementation. A couple of years ago the engines didn’t really mind about this, but as lots of pages were listed equally for certain keywords, now Google and the rest of them are paying a lot more attention to localized searches.
With the rise of Smartphones who are connected to the satellites and is easy to locate them through GPS, every search is easy to be made custom. The search engine bots are locating the person searching for a DUI attorney, for example, and instantly give them results that are closer to their location.
However, your page won’t be a part of the first page results if you don’t have it optimized. You need to include some keywords explaining where you are from, where you work, and which area is under your jurisdiction.
With everything said above, it’s clear that every lawyer needs SEO for their page. The marketing is a huge part of every business today and the law is nothing less than the rest of the businesses. If you own a law firm, you definitely want to make more money and be more successful than the competition.
The competition, however, is not resting, they are working and if you don’t do something about it, they’ll be ahead of you. Even if they’re not skilled enough, they’ll take most of the work and leave nothing for you.
If you have a page, make sure you hire an SEO company right away. They’ll know what to do. In collaboration with you and your experts, both of you as a team will create a product that will be perfect.